Reports for sites that are not in English

The short answer

Which languages we can read

Any. We read the site in a real browser rather than parsing it for English, and there is no language we would turn down. What a single report covers is a single language version of the site, which the section below is about.

What language the report is written in

The language of the site you buy it on. Ordered here, the prose is English; ordered through the German site, it is German, and through the Spanish site, Spanish. Where you order decides the prose, not the language of the site we read.

Suggested page titles

The language of the version we read, wherever you order. A brief is the working title of a page somebody is going to write, so it is written in the language they will write it in.

The buyer questions it lists

That same language, phrased the way a buyer of yours types them, because those words are the point of the exercise.

Anything quoted from your site

Left exactly as your site wrote it, never translated and never blended into a sentence in another language.

Why the language follows where you order

Because a report is an argument about a business, and you have to be able to follow it and push back on it. English, German and Spanish are the three languages this site and its reports are published in, and they are the three we hold the writing to the standard the rest of this site is held to. That is a list of languages we write in, not of languages we read: the crawl reads whatever your site serves.

What that means in practice is that the reasoning is in the language you ordered in and the deliverables are in your site's language. If you are handing a brief to whoever writes your pages, the title and the questions on it are already in the right language; the paragraph explaining to you why the page is needed is in English, or in German or Spanish if you ordered through the German or Spanish site.

Sites with more than one language

One report covers one language version of a site, and we choose which before the crawl starts. If the site has an English version, that is the one the report is rooted on; otherwise it is the language the site leads with.

If the second version is genuinely a different business, with different services and a different market, it is worth a report of its own. Because the price follows the domain, a second language living on its own domain is its own first report, and one living under the same domain is covered by asking us: write to us before buying and we will tell you which you have.

Where your site is in one language and your buyers are not all in it, that is itself a finding, and the report says so.

What language to answer the questions in

Whichever you think in. The four questions are read by the same model that reads your site, and an answer in Estonian about an Estonian business is worth more than a careful English translation of it. The exact words you use with customers are the useful part, and a translation loses precisely those.

What the worked example shows

The sample report is about a precision micro-machining firm in Estonia, and its site publishes in Estonian, German and English. The report is written in English and rooted on the English version, so the briefs and the buyer questions in it come back in English: that is the rule above doing its work rather than an exception to it.

It is also where you can see the other half stated rather than implied. The report's own housekeeping table prints the language row as en-us — your site is also in et, de. This report covers en only, which is the sentence this whole page exists to make true before you buy.