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EspañolThe four questions
After you type your domain we ask four questions about your business. All four are optional and you can buy the report without answering any of them. They are worth answering anyway, and this page is the honest account of what each one changes.
Why we ask you anything at all
We read your site ourselves, so we never ask for anything that is already on it. What we cannot get from a crawl is the thing that makes the report worth having: the work you sell that is not written down anywhere, the questions people actually ask you, and what they get wrong before they arrive.
A crawl can only find what is there. Everything a report says about what is missing is either measured against your own answers or inferred from what the site itself sells, and the first of those is a judgement while the second is a guess.
The four, and what a good answer looks like
These are the questions exactly as the form asks them. The example under each one is the example the box itself shows.
What do you sell that isn't on your website?
The products and services that are missing from your site, and how important each one is to you.
What's missing here is most of your report.
What do people ask you before they buy?
The questions you get on the phone, by email, at the door.
Five or six real questions is better than a paragraph.
What do customers get wrong before they come to you?
The mistakes you see over and over, and the things people do not realise until it is too late.
The more specific the better. This is what the pages get written from.
What do you work with?
The materials, machines, technologies, standards, certificates and languages the work is actually done in. Not what you sell: what it is made of and done with.
A list is better than sentences here. These are the words buyers type.
What four short answers are actually worth
These are the answers the business in the sample report gave us. All four, in full, exactly as they were typed:
We can do 3D modeling and more complex parts than right now.
They ask price offer and can we do it or not, after this they ask certificatons etc
Sometimes they ask bigger milling parts but we cant do it right now.
Work with all materials that Escomatic, Tornos, etc. can work with.
Four sentences. From those, together with the crawl, the report named 18 pages the site should have and briefed each one, including what to put on a page about the materials their machines can take, which is a fact nothing on the site said and no crawl could have reached.
Nobody needs to write an essay. The exact words are more useful than polished ones, because the exact words are what buyers type.
What the report loses if you answer none
It is still a report, and it still names pages. What it stops being is a judgement about your business, and becomes a description of your website.
We ran this product against anteseo.com without answering the questions. Where the section holding the site against what the owner sells should be, the report printed: "This section holds the site against what you told us you sell, and no answers were given, so it is the one finding this report could not make." It also opens by saying so, on the cover: "You answered none of the four questions, so this is the site measured against itself rather than against what you say the business does."
So the honest summary is this. With no answers the report finds what your site contradicts, what it fails to answer, what a machine cannot read about you, and which of the things the site itself names has no page of its own. With answers it finds the things you sell that the site never mentions, which is usually the most expensive gap on the list, and the one nobody else can tell you about.
If you would rather see the report first and answer afterwards, that works: a second report on the same domain costs the repeat price, and answering the questions is the single biggest difference between two reports on an unchanged site.
What happens to what you write
Your answers are sent to the model that writes the prose, along with the text of your site, and they are kept with the report as the evidence behind its findings. They are not published, not shared with anyone else and not used for anything but your report.
Write them in whichever language you are comfortable in, and the languages page says what comes back. The privacy notice is the full account of what is kept and for how long.